Creativity, Design and Business Performance

Mon, 2006-01-02 20:10.

Richard Florida, Charles Landry and Jane Jacobs would probably like to hear that the concept of creativity as a driving force of innovation and urban development is finally taking off.

Especially in the UK the idea is gaining ground with the release of two studies, that underpin the importance of creativity and design innovation as a competitive advantage and critical success factor especially for small and medium enterprises.

1. Cox Review of Creativity in Business: Study by the Chairman of the British Design Council

2. DTI Economics paper: Creativity, Design and Business Performance (PDF)

3. Creative London: The strategic agency for London's creative industries.