The Relationship Revolution

Thu, 2005-09-15 11:16.
Consider a small thought-experiment: Whenever you see the word "information" -- as in the strategic importance of managing information, or the importance of timely information in solving problems, or the need to make substantial investments in information technology in order to compete in the cutthroat world of global competition -- substitute the word "relationship."
Ultimately, the issue boils down to value: How do organizations, markets and individuals create and manage value? The fact is, people -- not information -- create the value that matters, and information is merely one of many ingredients that people use. Consequently, the real future of digital technologies and networks rests with the architects of great relationships -- not just the architects for timely bits and bytes of information. People who believe in the hype of the Information Age are -- pun intended -- badly misinformed.

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