The connecting business

Wed, 2005-11-16 10:38.
 I harken back to Doc Searls saying in a podcast a year ago that the iPod is a prototype for the future of media delivery. My summary then:

Doc said that the transistor, as an enabler, and the transitor radio, as a platform, really created the medium of radio we know today. Similarly, he said, the iPod is the prototype for the next platform and the next medium.

... It’s not about downloading. It’s not about seeing video on tiny screens. It’s not about iPods.

It’s about breaking free from wires and schedules and devices and pipes and media.

...Herein we see the irrelevant war of content vs. distribution. Some companies are trying to own as much content as they can… but that’s silly in a post-scarcity world, where content will be ever-more plentiful (and ever-better as a result). Other companies are trying to control as much of the distribution (and devices) as they can. But that’s equally silly in an open world, where any device can address any media anywhere anytime (especially once I have my choice of cable modem or Verizon fibre-to-the-house or Google free and ubiquitous wi-fi of the next generation). They’re all fighting in the closed world of scarcity. But we’re past that. I’ll say it again and again: Content is not king. Distribution is not king. Conversation is the kingdom.

If these guys were smart, they should see themselves in the connections business: connecting people to talent and people to information and people to each other and marketers to people. To do that, your asset must be trust, not copyrights or pipes.
 
Via Jeff Jarvis Buzzmachine