The UNESCO Global Alliance's Creative Cities Network

Wed, 2005-11-16 11:20.

The new economy is quickly taking shape, giving rise to mass production and consumption of unique experiences, and cities that can effectively harness human creativity are at the heart of this evolution. Cities play an integral role in the transition toward a new economy because they harbor clusters that are essentially hubs of creativity with the potential to shape global demand for a city’s local offering.

By providing a global platform for a city’s local cultural assets, the Creative Cities Network is facilitating access to know-how, information and experiences to all member cities as a means to promote the development of local cultural industries and to foster member cities’ worldwide recognition.

Why Cities?
Cities are increasingly playing a vital role in harnessing creativity for economic and social development:

• Cities harbor the entire range of cultural actors throughout the creative industry chain, from the creative act to production and distribution.
• As breeding grounds for creative clusters, cities have great potential to harness creativity, and connecting cities can mobilize this potential for global impact.
• Cities are small enough to affect local cultural industries but also large enough to serve as gateways to international markets.

Creative cities have managed to nurture a remarkably dynamic relationship between cultural actors and creativity, generating conditions where a city’s “creative buzz” attracts more cultural actors, which in turn adds to a city’s creative buzz. This virtuous cycle of clustering and creativity that is shaping the foundation of creative cities is also perpetuating the evolution of the “new economy.”

The new economy is making it possible for creative clusters that are equipped with local content to interact on a global level, evoking a competitive environment that further generates creativity. Harnessing this creative energy of cities in a way that allows local cultural actors to benefit from global interaction embodies great potential for the development of local cultural industries
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On a sidenote we are pleased to see that Berlin has just been promoted as "City of Design"
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